After sparkling American and European fashion week, fashion stage Asia's turn to open the curtains. China Fashion Week to start marathon Asian fashion collection inspired by history and tradition.
On stage fashion China, seen a combination of breath and a touch of haute coutureala Western tradition, as well as the history of 1,000 years ago. The combination of these neat
China Fashion Week opens. The model who strolling over catwalkmemamerkan collection that looks out directly from the Forbidden City during the Tang Dynasty still prevail.
Long dresses with brightly colored floral motifs alternated creating beautiful scenery, other visible distinctive variety of Oriental embroideries of China, also a replica of the traditional clothing of the Tang Dynasty who became oblation NE TIGER label, exclusive fashion label of the oldest in China.
"Haute couture industry in China is growing and of course for us this is good news," said Zhang Zhifeng, who founded the NE TIGER 19 years ago.
"At first, I think haute couture as I do will only be segmented consumer choice, but now traditional haute couture is becoming increasingly popular in the community. They are more and more use of traditional Chinese dress, "continued Zhang.
As for his haute couture collection under the theme "Tang-Jing", according to Zhang, tells of the triumph masamasa ruling Tang Dynasty in 618-907 BC. Through these collections, as well as Zhang also talked about the history of China in front of 500 guests invited.
"I am very inspired and excited to create a collection relating to the history after I listened to the history of the Tang Dynasty are very rich in various ways, and also have considerable influence on Chinese society today," said Zhang, who took the essence of the various elements of the Tang Dynasty , began painting up a bouquet of flowers.
Zhang told Furthermore, the entire collection is made by hand in the workshop located in the heart of Beijing.
"It took 11 people to work on a shirt," says designer who membanderol collection at a price of 30,000 yuan, equivalent to USD4.170. As Zhang said the price could be much higher if the collection of custom made hand is doing the job requires more complex.
"The execution of one dress could take three months," he said.
However, prices soar apparently not a problem for consumers NE TIGER, which currently has eight boutiques around the world. "It's not about price, they buy because of craftmanship," said the designer who often receive orders from European and American consumers.
In countries that are currently considered as the most potential market, the industry that haute couture designer presented geliatnya proved to have its own domestic. Because, in spite of the haves in Europe and America must tighten belts related to the uncertain economic climate, China actually get revenue from domestic consumers. This is related to the number of billionaires in China, which continues to increase every year. According to a survey conducted in 2011 World Luxury Association Blue Book, the total consumption of China until March 2011 for luxury products reached USD10, 7 billion or contribute 25 percent of total global consumption.
China also now has the title as the second largest market for luxury products. Not surprisingly, the performance of haute couture fashion show as did Zhang Zhifeng attended by hundreds of invited guests who enthusiastically.